The Campaign
Conflict gold from Congo is funding some of the world’s worst atrocities. Violence against women. The use of child soldiers. The destruction of communities.
Jewelry retailers -- the largest end-users of gold worldwide - have the opportunity to help disrupt this pattern by committing to source conflict-free from Congo. But companies rarely take action unless their customers ask them to. Governments also have critical roles to play in the solution.
We launched the #CongoGold “Look Who’s Getting Engaged” campaign to show jewelry retailers that consumers care about where their gold comes from and will support companies that take action.
A few visionary leaders in the jewelry world are rising to the challenge, and the Enough Project is providing guidance. Read our report "Going for Gold" to learn how Tiffany & Co. and Signet Jewelers (parent company of Jared, Zales and Kay) are leading the way, joined by others like Cartier, J.C. Penney, and Target which have taken important initial steps.
The path toward a conflict-free gold trade in Congo is still long. But steps can and should be taken now. Companies can begin sourcing from mines free from control of armed groups. They can set up positive supply chain management. And they can directly support the needs of local communities.
For detailed research and reports, and more information on the conflict, click here.